If you’ve been thinking of investing in the iconic French brand, now is a good time.
There’s definitely something about Moncler’s iconic puffer jackets — so much so, in fact, that it’s the single product which has defined the brand. The jackets themselves have become one of the most premium and sought after items in the world and that’s no easy call to make. Lightweight, warm, and best of all, Moncler-branded, the French label’s signature jacket has all the hallmarks of an icon: breaking into the public consciousness and becoming a symbol of those who know included. What could be more French, aprés ski-chic than that? Moncler Genius, that’s what.
For those not familiar, Moncler have launched their very own, very genius (yep) project called, you guessed it, Moncler Genius. Bucking the tradition of standard seasons, Moncler (like all the coolest brands) has gone their own way, enlisting six well-known designers to take the helm of a specific collection, dropping every month or so. Valentino’s Pierpaolo Piccioli, Simone Rocha, Craig Green, Noir’s Kei Ninomiya, Fragment’s Hiroshi Fujiwara, and Francesco Ragazzi of Palm Angels are six of the confirmed, revealed during the brand’s stellar presentation at Milan Fashion Week in February, where you probably saw Piccioli’s hyped-up, ultra-slender versions of the classic Moncler jacket. cheap moncler jackets If you didn’t, go check them out, ASAP.
“The world has changed,” Remo Ruffini, chairman and CEO of Moncler Affton Coat Men Down Black says of the change in model, which ushers in a new era. “The digital era has given us a new strength. The consumer wants a less filtered, more direct and above all continuous relationship. This strategic change in direction is the answer to this specific need, as well as a desire.”
Each designer, who presents their own take on the Moncler jacket, has bought their own touch to the heritage brand — and the results are extraordinary.
But Moncler hasn’t done away with in-house design either. Instead, buy Moncler 1952 celebrates the year in which copy Moncler the brand was founded in a small village in the Haute Savoie mountains. Set to introduce a new collection of jackets, outerwear and scarves, the team have worked with vitamin-hued colours including orange, blue, reds, intense purple and green to create a sports-inspired capsule set to have every winter lover happy. Following the Genius Project’s timeline, its official launch is slated for September.
Combining graphic prints (think: Navaho motifs) and logomania, Moncler 1952 fashionably plasters the names of famous ski resorts, Sankt Moritz, Aspen, Gstaad, Zermatt and Megève, on the fronts of T-shirts and jumpers. Wear your sport on your sleeve, both on and off the slopes.
For a brand inherently focused on active fashionwear, the 1952 collection is good news for longtime fans of the brand and newcomers, too — and since it’s both mens and womenswear, you can definitely steal your favourite piece from your boyfriend. Win win!
.I have to admit I was pretty spoiled with my Canada Goose Hutterite down, but I’ve been pleasantly surprised at the warmth of the Moncler.
Ultimately, I would put their warmth at almost neck and neck with CG, but with a slight edge to Canada Goose. But, this jacket will definitely suffice in a hard winter where temps are at lows of 5 – 10F and there’s lots of snow.
Stylistically, Moncler has designed an excellent jacket. The black color of the jacket is just right: not too shiny, or too matte. However, there is a little bit more outward flare towards the bottom of the jacket that I didn’t like.
The materials are exceptional: zippers, hood, cheap Moncler collar, cuff, and the fabric itself are top-notch.
Also, there is no shortage of pockets and storage space, so that’s convienient.
And it has the Moncler cache. The discount Moncler brand seems to have spread globally these days. You may consider that a good or bad thing, but I don’t care either way, as long as it looks good and gets the job done.
A note on sizing: it generally runs large. So make sure to try it on first. I like a slimmer fit jacket and mine ended up being more puffy than expected.